Be You. Get Paid.
Conversations with creators... who are having conversations that matter!
My guests are all examples of their work. They are successfully monetising their interests, knowledge, passions, expertise and experience through businesses and brands they’ve built themselves from scratch.
They also happen to be sharing valuable, relevant information and contributing to our collective progress as humans. My goal is to showcase the vast opportunity that exists for anyone listening, to do the same.
In many conversations, we discuss the role Bitcoin has to play in this brave new world - one that is being built on a system of meritocracy. A system designed to reward individual creativity and contribution.
***DISCLAIMER*** Any opinions expressed on this podcast are my own and the personal views of my respective guests. This content is for conversational, educational and entertainment purposes only and should not be taken as financial or investment advice.
Be You. Get Paid.
#010 Inheritance Planning & Wealth Preservation w/ Jake Woodhouse
"I inherited wealth in my twenties. My father sadly died of a heart attack January 1st 2009 - completely out of the blue - aged 48. 18months later we sold our family home which had been in the family for three generations. I was the eldest son but I didn't see a future there for us, for me particularly. So, for at least the last ten years I've been trying to figure out how to protect wealth over time. I came across Bitcoin in 2015 and first bought some in 2015 but really it was a tiny allocation. I ended up making much bigger moves in 2021/22/23 and now - of investable assets - I'm about 90% Bitcoin, 10% cash..."
Jake Woodhouse is a founding Partner at The Bitcoin Adviser - a premier one-stop shop for Bitcoin investors offering Concierge Service, Estate Planning and Collaborative Custody options. He hosts The Bitcoin Adviser Podcast - the first episode of which was recently published with Jeff Booth - author of The Price of Tomorrow (a must read to understand the importance of a transition to a deflationary monetary system).
Jake previously built the Bitcoin with Jake Podcast with an incredible back catalogue of interviews. Jake's enthusiasm for Bitcoin is infectious, and he is resolute in playing his part in the mission to demystify Bitcoin for all.
Jake's focus on converting complex information into accessible, captivating content allows him to create a comprehensive resource on Bitcoin, from beginner to advanced levels, allowing anyone to delve into the foundations of his deep-seated conviction in Bitcoin.
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Check out services offered by The Bitcoin Adviser here and enter "Amy" in the referral code box for some extra special love 🧡
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Hello, my friend, thank you for being here for another episode of the BU Get Paid podcast. I wanted to do a quick intro and mix things up a bit for this episode, because we have hit double figures with this one episode 10 and I'm learning a few things as I move along this podcasting journey that I think are possibly worth sharing with you. So on a number of these interviews, I've noticed and it's probably not a surprise the best conversation quite often happens before and after I have hit the record button, and this chat with Jake Jake Woodhouse was one of those occasions, and I was a bit frustrated on my last episode with Dale Warburton because he shared some amazing dreams and goals that he has for his Bitcoin journey later on and I'll perhaps share those on social media separately, but Jake is someone. Jake Woodhouse is someone I have been following since getting deeper into the Bitcoin rabbit hole. He's someone lots of other Bitcoiners recommended to me, always a good sign in my experience so far, which is when I discovered his podcast Bitcoin with Jake, and not long after this, I was asked to host a panel at Bitcoin Alive, which was here in Australia in April 2023.
Speaker 1:It was the first Bitcoin only conference in Australia and Jake was one of the MCs. There were two of them and we had about 300 people at conference and Jake just told me, before recording this podcast, that he'd never done any public speaking before, which, frankly, blew my mind because I've only ever MCed a friend's wedding and it is a hell of a responsibility and a little bit stressful. But Jake and his co-MC, jp, looked like absolute seasoned pros up on stage and ran this event like clockwork. It was brilliant, it was so well done and that got us talking because I told him I assumed he was a professional MC and he said nope, he was very humbled and flattered to be asked to host as an MC at the event and it really only came about because of his visibility on his newsletter, his podcast and, in his words, from making a lot of noise about Bitcoin on Twitter.
Speaker 1:Anyway, my point in relaying this to you we'll get onto the episode shortly my point in relaying this to you is that everything I am here for with BU Get Paid is essentially please just get yourself out there. Do not be afraid to share what you're passionate about on social media, your opinions on anything, because Jake is yet another example of what is possible in terms of opportunity presenting itself when you're willing to do that. We do discuss his take on this in a lot more detail during the podcast, but I just wanted to pre-frame it here because I didn't hit record soon enough to set the context on the full conversation for you, and in future I'm just going to hit record as soon as my guests join me and capture that gold to share with you in full. Anyway, enjoy the episode with Jake.
Speaker 2:I inherited wealth in my 20s. My father he sadly died shout out to dad of a heart attack. January the 1st 2009,. Completely out of the blue, age 48 and 18 months later, we sold our family home, which had been in the family for three generations. I was the eldest son and just I didn't see a future there for us and for me particularly so. For the last well, at least 10 years, I've been trying to figure out how do you protect wealth over time and I came across Bitcoin. Well, I first bought some 2015, but really it was a tiny allocation. I ended up making much bigger moves 2021, 22, 23 and so now, of investable assets, I'm about 90% Bitcoin, 10% cash.
Speaker 1:Thanks so much for tuning in to the BU Get Paid podcast. I am your host, amy Taylor, and I have one goal by being in your ears to explore as many conversations and perspectives as possible on stuff we did not learn in school. You know, stuff that would have actually helped a lot more of us thrive, rather than just survive as grown-ups in an often challenging and ever-changing world. As the title might suggest, this includes anything involved with knowing ourselves, understanding money and generally anything that might offer some insight into how we can all be happier humans With that in mind, wherever you're listening, you'll find links to some of the best resources I have personally found to help with all of those things. Sometimes I'll talk about these in a bit more detail, and I want you to know I will only ever recommend products, services and companies that I am a customer or user of myself.
Speaker 1:Now, real grown-ups here, and as such, you'll possibly hear the occasional use of grown-up language. More importantly, anything discussed here is personal opinion and intended for conversational and educational purposes only, and should not be taken as financial or investment advice. That's housekeeping done. Let's get into what I hope is some helpful chat. It was really good. What a day.
Speaker 2:Shout out to the team that set up Bitcoin Live. It's um. I can't wait for next year.
Speaker 1:Yeah, where are you based now, because I was just listening to that podcast before and you were in Melbourne. Where are you now?
Speaker 2:I'm in Melbourne.
Speaker 1:Oh, you are still in Melbourne.
Speaker 2:My wife, lauren, is from Melbourne, so we moved here in December of 2019 and have been here for almost four years now.
Speaker 1:Yeah, okay, so you didn't. I was just listening to what you said about your experience of the lockdowns and everything being in the one of the most lockdown cities in the world and I was like oh, surely, surely, they've moved.
Speaker 2:No well, this is the funny thing even with what was some of the most egregious behaviour from a government I've ever known the worst, actually, without a doubt we're still here which is funny and it's made me question a lot of things. It's made me research a bunch of stuff I wouldn't have looked at before and I'm still living here and I guess that that?
Speaker 2:well, I did an episode with Dr Jack Cruz on my podcast, Bitcoin. With Jake and Dr Jack, he was like you've got to get the fuck out of there, mate. What are you doing? Thinking about having a third child? Like that's absolutely ridiculous. There is nothing more important than teaching your children about freedom. I need to go and live in El Salvador and I was like, whoa, okay, like fair play, I appreciate an opinion, but also you know when you get taken slightly off guard by someone totally it's really fucking having a go at my decision making like yeah, I should pay attention.
Speaker 1:It doesn't help anyone, right, and I just watched your little five minute final episode a couple of times actually, which was it was really helpful.
Speaker 1:I'm so glad you did that because you're doing a podcast. You know what it's like. I'm doing this, I have the luxury of time, but it's taking me away from what I should be doing as a core focus. But I love it, and you said in your review, podcasting, especially doing it online, having conversations, is what the world needs, but doing it online, especially, it teaches you to listen more, because you're dealing with tech delays and you know I think the world needs to get better at that and you've just given the perfect example, like someone attacking your decision making. I'm with you like we're both Brits.
Speaker 1:I left the UK on and off many years ago when I started, like my 20s and 30s, traveling. Save up enough money, go, come back, work, save travel. And it used to really bug me when people with other expats would slate London or slate the UK. I'm like look it's home. If you've chosen to leave, fantastic, we have the freedom to do that. But I think where a lot of bit coiners are quite extreme with their opinion on get the f**k out, it's like well, hang on a minute. That's just creating the same problem in different countries. Like surely there's a case for fighting for freedom where you are, if you feel that strongly about it.
Speaker 1:I've got family in Melbourne who aren't bit coiners, who, yeah, we can get back into the COVID conversation, but shameless plug for where you're at now, because tell me what you're doing now with Bitcoin Advisor, because partly it's a shameless plug but Peter and Andy are fantastic. They've been so helpful to me. Plug that. Tell us what you're doing right now, and then I'm going to circle back to something that I think was really interesting that you might have forgotten about. So tell us what you're doing now, who you are, where you are. I feel like Silla Black who you are and where you come from.
Speaker 2:Yeah, what's your name and where do you come from?
Speaker 1:Yeah, that one.
Speaker 2:Well, my name is Jake and I'm originally from Dorset in the UK, so I grew up on the south coast and I won't make this too long of a story, I guess. But I'm now part of the founding team of a business called the Bitcoin Advisor, and the Bitcoin Advisor is a business that's born out of a problem that I personally felt, and that problem is if you are managing a portfolio of investments and you're looking to protect wealth for the long term, the natural story in my mind is Bitcoin becomes larger and larger, not just allocation of your portfolio, but your mind share. This is my personal experience. I've just got more and more interested in what the fuck is this thing, and if you're moving large amounts of money into Bitcoin, you need to know that if the worst thing was to happen, that Bitcoin goes to who it needs to go to. So, in my personal instance, I inherited wealth in my 20s my father. He sadly died shout out to dad of a heart attack. January the 1st 2009, completely out of the blue, age 48 and 18 months later we sold our family home, which had been in the family for three generations. I was the eldest son and just I didn't see a future there for us and for me particularly so.
Speaker 2:For the last well, at least 10 years, I've been trying to figure out how do you protect wealth over time, and I came across Bitcoin. Well, I first bought some 2015, but really it was a tiny allocation. I ended up making much bigger moves 2021-22-23, and so now, of investable assets are about 90% Bitcoin, 10% cash, and If you do that In the traditional financial world, you might have a money manager, you might have a portfolio of real estate. If you died because you got hit by a bus, your solicitor will be friends with your accountant, who'll be friends with your money manager, who'll be friends with your. Your real estate manager and your will will state whatever it states and it says. More often than not, a trust will be created on your death and that trust will control the assets that will eventually proceed to move to your beneficiaries. This is all stuff that I learned when my father died the hard way to a trust we had to
Speaker 2:manage the trust. I was the beneficiary and, in the digital world, in the new era of Bitcoin and wealth protection, this just hasn't been built yet. It's not clear who owns what. How does it work? If you get hit by a bus tomorrow, how do you know that your Bitcoin will go to your kids and the? The Bitcoin advisor is essentially a Tool that helps people solve that problem. Very specifically, I met with Peter Dunworth, my now business partner, in the end of 2020 and I was doing due diligence on a platform called unchained. Unchained have a multi-sig vault for Bitcoin, yeah, which means that they have three keys. They keep one and the customer takes two. You then have to place those keys in different places. You've got to have, then, the backup seed phrases to them. You've got to coach your wife, your partner, your kids, your you know brother, sister, whatever as to how to use this stuff. In my personal case, I had a key with a local vault business in Brighton, here in Melbourne. My wife didn't even know where the vault was.
Speaker 2:You know, like if I was to get taken out. The Bitcoin would have been where it was supposed to be, but no one would have understood how to get it. Yeah, it's, you know, and you hear these crazy stories of people that did early GPU mining and threw a laptop into a waste bin and now it's an In a mark and a you know a dump somewhere and it's worth you know a billion dollars. All sorts of stories of of basically bad processes with a new thing which is digital assets.
Speaker 2:Yeah and so we, as the Bitcoin advisor, help people manage their multi-sig vaults.
Speaker 2:So, we tend to use unchained in the background, but we could use different technology if we chose, and I signed up with Pete as a customer of his Two years ago and so I pay Pete 1% of Bitcoin Under management per annum to look after a key. So unchained has a key, pete has a key and I had a key and Really, what the Bitcoin advisor is is a step for Pete and I and Andy as well. He completes the team to, let's say, professionalize our friendship, and I am a walking talking Cheerleader for the, the product that Pete has built, and I believe it's. It's the kind of, it's the very unsexy final piece of the puzzle for People to store large amounts of value in Bitcoin in a way that you can sleep at night. Yeah, so I hope that describes what the Bitcoin advisor is and a bit about what brings me to the table 100% it does.
Speaker 1:I mean, it's probably more relevant to people that are already in Bitcoin, who are perhaps so many of us, I think, are in the situation where it's like, okay, the pressure of Self-custody, which is absolutely what people need to do, but then it's like, okay, what next? And, like you said, it's coaching or training people that you trust enough In your life to know what they're doing. In my case, you know a lot of mine would be going to my mother, who is 76 and Gets in a strop about her phone not working properly, so the thought of trying to tell her what to do just stresses me out. So you're bringing a brilliant thing to the world. But what I wanted to start with in terms of our chat Is the fact that I was just listening to the podcast of you 20.
Speaker 1:It was January 2022 and you were guessed it wasn't one of yours and I don't know how long you've been talking to Peter about potentially becoming a business partner, but you essentially forecasted the role in that conversation that you now have. Was that intentional? Have you been talking to Pete about working with him for that long, or was that just something you've forgotten saying? Because I thought that was amazing. It's like Jake's just started this new role, and two years ago he pretty much articulated Wouldn't it be great if this existed? So is that coincidence or was it intentional? Complete coincidence.
Speaker 2:I don't remember so that you're talking about a podcast I did with Daniel Prince, correct. Um which is you know, 18 months ago now. Uh, I don't remember saying that specifically, and that's hilarious that you brought that up, because, um, I have you ever come across something called human design? Yes, oh, very much so.
Speaker 1:I've done it. I've been coached through it. I love it. I recently had a human design done.
Speaker 2:And for anyone listening that doesn't know what that is my very poor understanding of it in terms of the functions in the background Is.
Speaker 2:They're looking at all sorts of things, but specifically they need information, which is what day were you born, what time of day were you born and they look at certain astrological models and they look at certain astrological markers and they can figure out what kind of human you are in relation to the rest of the population and my main human design is something called a manifester, which is roughly only 10 of the population. That basically means that I can create reality From what I think, which is crazy.
Speaker 1:What you have yeah.
Speaker 2:Yeah, and what you've just explained is is exactly that. Um so I've been playing around with manifesting things, so doing affirmations on a daily basis Like what do I want to create? And. Yeah, wow, it's very powerful. This Yep, I, I didn't, I don't know cool, okay, what a great place to start from.
Speaker 1:Yeah, well, great, and if anyone I've created, my reality.
Speaker 1:Yeah, and if anyone needs, if anyone is in the human design Exploration, it's like a. I would say it's a mashup of astrology. It's like your horoscope on crack, plus psychology, plus ancient Chinese wisdom, plus. There's so many things that have gone into it, designed in the 70s and I've done it. I have a coach who I've worked with through other programs, called proo. If anyone wants a recommendation, she's amazing. I might even tag her in the description. If they want to go do human design, she's, she's in Australia and she was brilliant at working through that with me. But if you I don't know too much about manifester. I'm a generator, um, okay, but you maybe go back and listen to that clip. It was quite near the beginning, but you, you were articulating the need for and you've done some work in startup, because I think you tried to get a couple of your own things off the ground and you literally said you, you described what the bitcoin advisor was, which was a concierge service that helps people custody their bitcoin and and plan an inheritance plan based on your story.
Speaker 1:And I was like I wonder if he already knew he was going to be working with Peter, and it was just really cool. So I thought that was a really good place to start, because it very much relates to what I'm trying to get across to people, which is, you know, when you, when you talk to people nowadays, we'll come back to bitcoin. When you talk to people nowadays about how happy they are, how their life is going in the real world, if they could change one thing. If you ask them that question, I found anyway in the, in the sort of solo printer online digital entrepreneur space, the first conversation you normally have with people is what do you want, like what is the goal? And it's usually one of two things. It's time or money. But yet the time and the money nowadays is rapidly evaporating or passing anyway, and people are no clearer. They don't want to invest any time or money to learn how to improve that very problem, and it's so it becomes this self-perpetuating thing, and what I love about your story Is, well, not what I love about it. It's it's the hardest way to learn is that people normally have to reach maximum pain in either time or money before Taking that seriously.
Speaker 1:So in your case, you lost your dad. I've experienced personal family grief time and time again three or four people, immediate family members and I think that really does hit you in the face and kind of go. Well, you were 20, you know that's still extremely young and possibly not as wise as you'd like to be when that happens. But you know you didn't know bitcoin then, so it forced you into investment because I guess you became the man of the house people some people would hate that expression nowadays but you were responsible for investing your family's wealth. Were you the executor of your dad's estate? Like, how did that go? Like it forced you into investment, um, which presumably is how you've ended up on the path you're on, because you've learned a lot about that hmm, um Well, there's lots of things to draw on there.
Speaker 2:First of all, I'm sorry if you're lost, it's bloody difficult working out you know, um, how to live life when someone's gone.
Speaker 2:You just don't understand Death as a human, somehow. It's just like what the what the fuck just happened, um. So yeah, I'm just to take a moment to reflect on that it's. It's a very, very testing time in your life and I did my best to ignore it in many ways, like get, get drunk, take drugs, um, not you know, take my career seriously and all those things. They you know. Eventually you kind of grow out and grow past them, and time Is the one thing that helps to heal and it doesn't become so raw as it was in the past. Yeah.
Speaker 2:Interestingly, just this weekend someone commented to me that in some ways, I'm lucky that my father died, and I'd never heard that before and it's it's extraordinarily contrarian.
Speaker 2:I would swap everything for him to still be alive, of course, but just to talk through what we meant by that when we were having this conversation is very friendly.
Speaker 2:Um, I, as you said, I, was forced into a position of financial responsibility at a young age. Now, to be very specific about what happened the value of the house um, roughly half of it transferred into a trust which was to be used as a way of generating income to look after my mother, and that's still in place. And what that looks like today is my mom, my brother, my sister and I sit on a investment board and we manage the trust and so we make investment decisions together about how best to look after mom. That has lots of connotations in terms of my mother Was effectively passed over and dad's will as a financially responsible person and everything was put into a trust, and she then had to deal with her brother-in-law and her Close friend, but my father's best man and she had to kind of met put decisions past them, so she she lost all autonomy of decision-making, which was extremely difficult for her and.
Speaker 2:Equally like we were thrust into positions where we had to make decisions that we didn't understand the full ramifications of what we were doing, because we were so young. Some of the value of the property did end up in my hands at the age of 25 and with that it was mine to do what I wanted with, so I didn't have to ask anyone any permission to do anything. It was literally just ended up in my bank account and then it's like okay, what are you going to do with it? Because I was the eldest son, I got more than my brother and sister did, and they were given theirs on reaching the similar age, so around 25.
Speaker 1:Okay, yeah.
Speaker 2:I. I understood that, and they've approached their journey differently to mine. Interestingly, where do I go with this? I mean, the very obvious thing that I luckily learned was that saving and investing are not the same thing, and In order to save, because of inflationary monetary policy, you have to invest. You're forced to make investments.
Speaker 2:Yeah what people are not told is that investing carries risk, and Risk is actually incredibly difficult to quantify, and even extremely good full-time investors Don't understand risk, like in some cases. So the the average person, because of the financial system that exists today, is Thrown into this ludicrous position where they can't save money over time.
Speaker 2:And so they have to become investors, and when they become investors, they're suddenly part-time investors alongside being doctors or being, you know, teachers or being Plum parents or being whatever they're doing right it's. It's ridiculously hard to to protect your wealth over time, but, yes, so that's that's what I was forced into doing, and so in some ways, I'm lucky because I had to take a first principles view of the world and say, okay, jake, figure this out. And I didn't have a 60 year old boomer Influencing me in my decision-making that I could always turn to and say, dad, what do I do about this, dad? What do I do about that dad? How do you think this through? They weren't there, so there was no one to ask and it was not mom's area of expertise, so I literally had to figure it out from scratch.
Speaker 2:And what is cool is that that that took me to Bitcoin, and so I now understand Bitcoin very deeply. I understand investing well as a result of having some good and very bad investments, and it's super simple. Like, bitcoin solves all of that bullshit and you can just buy this stuff. If you secure it. It's Secured in self custody. That's the the best way to protect your energy, protect your time. You could ever have hoped for.
Speaker 1:It's such an interesting story and, again, like you, would give anything to have your dad. The first person I lost was an uncle who was like a father figure to me and there was a bit of inheritance stuff involved there. I'm not gonna dive into that now. It wasn't left to me, it was left to my mom Because he didn't have children, so it was a similar. There's a lot of parallels. I totally understand and I I get what you're saying. Like it's, it's not lucky, but you've. You've certainly made the most or done your best with the cards you were dealt and I think what. That's really impressive, because at 25 or 20 to 25, like you say, drinking, taking drugs, doing all the things that you do when you're that age and you went to university in Leeds, by the way, I saw that somewhere. So did I yeah, I did.
Speaker 2:Yeah, what a great town. Love the right city.
Speaker 1:I didn't actually get a qualification out of it, but that doesn't matter, it was still fun times, um so yeah, it's just anyway.
Speaker 1:So exactly nowadays anyway. Um, but it's interesting. What like again, if you do you think if your dad had been around, you called him a boomer. Do you think if he had been around and you'd I don't know come into a sum of money through other means, what do you think he would have advised you to do with it? Because it sounds like he had his ducks in a row like January 1st, jesus Christ yeah, by all the counts he did.
Speaker 2:Yeah, um, great question. So dad was born 1960. So he's right at the tail end of being a classic boomer? Yeah, um, but so he loved real estate. So he would have been he would have been long real estate, without a doubt, and it would have been about, you know, generating yields and therefore having incomes and having, you know, good maintenance programs in place and having a decent accountant and Offsetting it using trusts or using different kind of tax loop holes. Um, that would have been his primary goal, I imagine um.
Speaker 2:But I couldn't say I don't know. I would have obviously been trying to orange pill the shit out of him being like. You've got to look at this big coin thing.
Speaker 1:You've got to look at this big coin thing and he would be like whatever, whatever, but you may not have been into the eventually. Yeah.
Speaker 2:Yeah, well, I would have. I would have had, um, he would have sprinkled some breadcrumbs, in that sense. So there would have been, like, on his death when he lived in this beautiful property in Dorset, there was a cottage on the estate that was in my name while I was at university, and so when we originally sold that property, I did inherit some money. Um, it wasn't a huge amount, but that was already a step in that direction. So I'm sure there would have been other you know goals that I was given, like have you thought about how you invest and have you, you know considered what you would do with your money.
Speaker 2:I also went into the ship-breaking industry and started earning good money very quickly. Yeah, because I was a good broker. So by the time I was 27 years old, I think I earned about a 50 000 us dollar bonus one year. That was predominantly tax-free, sitting in Singapore. So you're in your mid 20s. You just Boom, got 50 000 us dollars in your bank account, like you have to figure out what to do with that as well.
Speaker 2:Yeah, I still got lots of friends who are ship brokers and interestingly they they buy fine wine, they buy classic cars, they buy Real estate, they buy you know stocks and shares. They, they're, they're all, all trying to figure out this a huge Community of white collar workers that make fucking good money. They don't know what to do with it. Yeah and everyone's like spreading bets all over the place, but really like it's incredibly difficult to to navigate and lots them end up losing their money. It's just crazy.
Speaker 1:But you're also losing time and this is kind of the theme I think of of a conversation with you, because death is the ultimate end of time For anyone, individual human being, and we never know when that is coming. But for the rest of us that are here, and you know, people spend so much time either trying to figure out I know all the friends myself and my partner have got our age Particularly. Usually the guys are spending a lot of time reading about investing or trying to figure it out.
Speaker 1:It's not filling their soul, it's not lighting up any kind of creativity, and they're probably in jobs that they're not particularly passionate about either. And that's the thing that I'm really Passionate about trying to just get people to wake up to. It's like if you, if you hate your job and you're spending all your spare time outside of your job simply trying to figure out a way to make enough money Because your job is either isn't enough or you want to get out of it, like it's just. Where's the joy in life? Um, and I feel like you know you are completely absent and it was.
Speaker 1:I was similar time to you. 2020 Really went down the rabbit hole like I was all about stay home, follow the rules, and then it just there was a point I can't remember exactly where where it just did not make sense. And then you go down there. I'd been into bitcoin in 2017 as well, but lost money and like a bit like you. You know, you may have been in it a long time, but along the way, you sell some.
Speaker 1:You Might still be paying attention, but the human greed takes over all the. What else could I be doing with my life? That's more enjoyable than staying in the books, and I think the the timepiece for people is you know, you've now got children Is. What's sad is looking around and people are doing their best to invest and be sensible, but it's like, yeah, but you don't get to hit pause on your life whilst you play that plan out. You're going to wake up in 10 years and those children that you were doing all this for have left home.
Speaker 1:Um, and that's something I'm really trying to sort of. I don't know what the answer is. Bitcoin is one of them. Um, but for you just to sort of switch gears a bit, you, you started talking about bitcoin, right? So when you were working in ship breaking, and it's only now that you've sort of got a role working in bitcoin, as it were, um, so when did you, did you have a social media following prior to getting vocal about bitcoin? Because you've got like 7000 followers or something on twitter and you've got your newsletter. I don't know how many subscribers you've got there, but what I'm trying to, what I'm a voice for, is just people doing their own thing, either with a job or going all in on something of their own, because it's your pure passion for bitcoin and people don't have to be talking about bitcoin, but a lot of bitcoiners are um.
Speaker 1:You know, look what it's led to ultimately, and you did manifest that, which is really interesting to me. So when did that the newsletter and the podcast and just being vocal about this thing that you became so passionate about, when did that all start?
Speaker 2:Well, I think I sent my first newsletter in August of 2021. And I did that every week for about nine months and during that nine month period, in April of 2022, I started my podcast. I was also working full time and trying to be a parent. So the newsletter got ditched in favor of doing the podcast, which was I was creating original content rather than kind of analyzing other people's content, which was the theme of the newsletter. So I'd take three stories I'd seen that week and dissect them.
Speaker 2:I would have listened to the YouTube or whatever and I'd talk people through what I thought about that particular piece of content. So I thought it was more interesting to go down the unique content production route but to, I guess, scale it back a bit. It doesn't really matter what the subject is. If you come across something that you find that you're learning about in your spare time and you would be paid, you can pay nothing, but you spend all your time consuming the subject, then getting out or working into your day to day research. Some kind of content production plan is very sensible and in my case, that has, without a doubt, led to being one of the critical factors in becoming a business partner in the Bitcoin advisor. I'm essentially the marketing front end of.
Speaker 2:Andy, who's a sales and operations and tech expert, and Pete, who's the product lead and financial advisor. I've basically been making some noise about Bitcoin and it's like a kind of homing beacon in the digital world. There's all these conversations going on at different times of day all around the world on different subjects, and there is a tiny, tiny niche in the world of people talking about anything you want. You can consume that content if you choose to, that's no problem, but if you start adding to the conversation in some way, then you can build a business out of it, basically. So I will, without a doubt, forever be grateful for the decision to start a newsletter. To answer one of your queries earlier. I have 180 email addresses on that newsletter.
Speaker 2:And they were pretty much all signups that happened over that first nine month period. And I haven't pushed it since. With the podcast, I think I'm pretty much at around 30,000 listens or views across YouTube and audio since inception. So that's total. So about 30,000 people. Well, that's not fair. It could be the same person twice, okay.
Speaker 1:So when you start looking at the different, the different audience members they're in.
Speaker 2:You know, I think I had someone in Liberia, someone in Nepal, someone in a random Pacific Island I'd never heard of before people listening to your content Like what the hell Actually. I made a presentation at the beach Warsh, at the beach worth bush bash about what I call digital leverage and I mean, maybe I can look it up right now the Hang on a second. This is interesting, so I love it Like you just articulated everything.
Speaker 1:I want people to pay more attention to like it's.
Speaker 2:Yeah, well, I'll ask you some other questions, that's impact.
Speaker 1:That has impacted 180 people potentially 30,000 people like 180 emails, but this is the one I like the most.
Speaker 2:Amy, give me one second and I'll have a look. So so my YouTube channel. I've got 384 subscribers. I started it in December. I have had I don't know how many views it is, but total watch time is 125 hours. Yeah, is that right? That's the last 28 days. Hang on a second. I'm getting a conversation.
Speaker 1:No, it's good, but this is this is a huge part of what I do is giving people. Okay, so my YouTube channel alone has had 27,000 views since inception.
Speaker 2:Now, bear in mind I haven't really created any content in the last month. Yeah. But total watch time is two and a half thousand hours. That's crazy. So I put out there 80 episodes, of which most of them are one hour. So let's, for rough say, call it 100 hours worth of content. Yeah, so 25 X my time of recording has been consumed on YouTube, and that's then not including Spotify and Apple and all the rest of it. So I described that in my presentation as digital leverage. Yeah.
Speaker 2:And we can put in. You know, let's say, there's some, there's some production time that goes into that that episode, and then there's some promotion time that goes into it and, because you're passionate about it, probably tons of other hours that you've accounted for. Roughly speaking, I'm making 25 X return value of my time to someone out there. Now, monetizing that has been extremely difficult in terms of creating sponsorship contracts with companies and following up for payment, and you know that that's a whole different ballgame is how to monetize it, but yeah, certainly from a perspective of making some noise, learning a huge amount, creating a new network and building the life that you want to have, then absolutely, you're bang on.
Speaker 2:It's been hugely valuable for me.
Speaker 1:Yeah, and the get paid piece. For me, when, when I talk about or brand myself, as you know, saying be you get paid, it's like whether you get paid or not in monetary terms. You know you've just outlined all the other things that you're going to get from it. It doesn't have to look like money Ideally it does, and Bitcoin is perfect money and that's where I'm kind of going with how I can add to the conversation. But you know the growth and now the business opportunity. You are getting paid in monetary terms. You've created a business.
Speaker 1:It's taken less than two years and you are building life that you want. You're still in Melbourne. You don't. You haven't had to move that geographic location challenge for a lot of people that they think they've got to move cities to get a better job or they can't live near the ocean because there's no jobs here. It's awesome and you've been such a great like.
Speaker 1:I'm glad that we're having this conversation when we are with the timing. If you're starting with BTC advisor because it's it's perfect, you're demonstrating what's possible and it's been less than two years and just simply figuring out. I mean, you were led to it by you know your life's experiences, but I just think it's worth people listening, like you don't have to wait for someone in your life to pass away before you start taking that stuff seriously and everyone's consuming something. It's just whether or not you're going to start producing because it feels pretty good, like you say, when you see 30,000 views or 30,000 downloads, or when you actually look at some numbers. If everyone in the world was doing that in some way, it's it's extremely fulfilling and it's extremely impactful and it's how Bitcoin gets adopted, I mean it brings to mind.
Speaker 2:It brings to mind something very relevant to that, though, which is in the Bitcoin space. We talk about being your own bank, and it's like what do you mean? Being your own bank? That's fucking mad. Why would you do that? Why haven't something goes wrong? All these reasons why you wouldn't do it, but ultimately, that's what I'm doing I'm being my own bank, and it's very empowering. It made me think about being your own brand, and that really is like that's what I did, right.
Speaker 2:So I had a social media platform that I could use to promote myself, which was Twitter. I had a production backend which was creating newsletters and original content through one to one interviews and through being my own brand, and opportunities come out of that and, in some ways, absolutely everyone should have their own brand, like digital picture of themselves, digital conversation that they like, having digital network of friends, like being in a geographic location, is just the most bullshit excuse for not doing anything. Like come on, there is a whole world of people out there online all day long. People want to talk about Bitcoin all day, if you wanted to, and so I love that concept like being your own brand and it's something that anyone out there is listening might want to run with. Go for it, I think it's very powerful.
Speaker 1:It is powerful and it's interesting that you were saying you have the ability to be your own brand. You are one anyway, whether you're consciously and intentionally putting content out there or you're just interacting on social media anyway.
Speaker 1:You are one. People have an opinion of you, people relate to the things you say. Like I've kind of, like I say, been in career slash brand limbo myself since discovering Bitcoin, because it's all I want to talk about. But I've started to see the dots joining between. You know what I was doing before, which is helping people build digital businesses because they either need the extra income or they're sick of what they're doing. But what used to be an optional side hustle is fast becoming a reality as a necessity for people.
Speaker 1:But also, people are just disillusioned. You know they don't know who they are, they don't know what they want, they don't know how to make the shift to make enough money. But the beauty of Bitcoin is you don't have to. Not everybody is an entrepreneur. Not everybody wants to be super active on social media. What I love about Bitcoin is it's when you fully grasp it, and you're an example of that too is when you have money that is deflationary and we're getting into Jeff Boo's book territory. It might be a bit high level for some people, but you can just have an average salary and not have to worry about the future if you're on a Bitcoin standard, because it holds its value. So it's not about everybody becoming a visionary or everybody becoming a personal brand which brings huge opportunity, whatever you're into. I found a community the other day that was passionate about ants. I had like an ant for a dish.
Speaker 1:You really can't talk about anything and monetize it Anything. It doesn't have to be Bitcoin. I have found that so many people in Bitcoin are passionate about it, but they also have these other skills that they could be talking about, and it's being able to join all those dots. But yeah, the beauty of Bitcoin and just better money is enabling people to have their salary job that they don't hate, but they can kind of stay in it, feed their family, not worry about the future, relax and be present. Have you got anything that you'd share on that? Because it's certainly done that for me. It's breathing space.
Speaker 2:Yes, so I describe, but the more well. Okay, there's a common saying which I like, which is in relation to Bitcoin specifically, which is the more you know, the more you buy, and that's very common through basically everyone I've met in the Bitcoin space. There's not any investment out there that takes that same mantra, because the traditional investment thesis is is, generally speaking, about diversification, so you do not want all your eggs in one basket, and that's fair enough. When all you can actually put your eggs into a Baskets like government debt, so owning UK guilds, or if you've got to buy Coca-Cola, which is an equity, or if you can buy foreign currency, like the US dollar, these are baskets that Ultimately have counterparty risk and therefore having your assets in these different baskets is is not worth having them all in one and Hmm and this requires work.
Speaker 2:But the more you know about Bitcoin, you more you realize. Well, the counterparty risk is Arguably the lowest I've ever seen. Right, it's a computer network with an algorithm that's backed by this insane amount of computing power. That could be wrong. We could all be fucking wrong, absolutely. But when you look at the other options that are out there then, whoa, okay, interesting, counterparty risk is very, very low. What have you got, okay?
Speaker 2:Well, what am I actually doing here in terms of why am I investing? Well, I'm investing because I want to retain purchasing power over time. Okay, why do I invest? Okay, well, I think that I can outpace this inflationary environment by owning equities, and the CPI is running at 7% or 9%, and I've just made 15% in the stock market. Okay, well done, you've outpaced inflation. That's what you need to do.
Speaker 2:The truth is, though, most money managers cannot beat inflation, especially when you run the inflation numbers at what I think of the real rates of inflation. Look at real estate in central urban areas. Is it going at 7%? A lot, lot higher? And there are all sorts of data sets that you can get hold of that show that the real inflation rates is up in the Up in the high teens in many places. And why will? 40% of US dollars in existence were created in the last five years. Ah, okay, anyway, long story short. Bitcoin is Digital scarcity, so if you buy a portion of 21 million, you cannot be inflated, and this is a massive, massive thing, and really, what Bitcoin represents is a savings technology. It's not an investment, it's a type of money, and that means you have to ask the question what is money? And if you haven't asked that question, you're never going to get Bitcoin.
Speaker 2:So, anyway, to summarize slightly the more that you learn, the more you buy and that really, really helps with this whole discussion, because yeah it changes your aspect when it comes to time. So now I'm very relaxed, like I've got. My value in Bitcoin is held in self custody, so the counterparty risk is fuck all in my opinion, and the retaining of purchasing power over time is better than any other asset I can own so you've got the best of both worlds.
Speaker 2:And so if you are someone out there that is able to save some money on a month to month basis and you don't need that money for between three and thirty years and you want to put it somewhere that doesn't have a large amount of counterparty risk and you can put it somewhere that you think will retain value over time.
Speaker 2:Bitcoin is a brilliant solution for that, so you no longer need to be a part-time stockbroker or stock picker, for that matter, because you're not breaking them, you're actually buying them and only and that's a huge, huge amount of time that disappears from requirement on a week to week basis. Yeah, you get to spend more time with your kids, you can be more present, and so it applies for anyone who's just a wage earner up to people that are allocating capital, and it's it's a it's a massively important moment for mankind and just no one's yet realized, which is crazy.
Speaker 1:Well, not enough people have realized, and I think what you, going back to what you, some of what you just said I'm just thinking about the average person in my audience, or what I believe, who I believe they are, would even have just lost you. You'd have lost them with some of your terminology there, because you, you, are speaking in investment terms.
Speaker 2:You can pick out something. Yeah, I wrote down data sets.
Speaker 1:So, when you were talking about CPI and inflation, and what you're referring to with baskets and data sets is, you know, ignore the mainstream media. You should be doing that anyway if you want to be happy as far as I'm concerned. But you know, look at the cost of things that actually affect you as an individual, because I don't drive very much because I work from home, so the price of petrol is neither here nor there for me, but it's massive if you're someone who's driving to Brisbane from the Gold Coast every day, which is you know where I am Every single day, and the fluctuation of something like 30% in the cost of petrol, well, that's relevant to you. So it comes back again to the individual Circumstances. Who are you be? You figure you out, look at your situation and what you want and whether or not carrying on like this for the next five to 10 years.
Speaker 1:If you're in your 40s, carrying on like this for the next 25 years, how's that going to look if these things keep happening? Because it's not like just since covid, everything's gone wrong. Do a little bit of history checking. Like this has been happening for decades, for centuries even. Um, you know, and it's. You said something in another podcast where you shared Articles with people or you started having conversations, as we all do with our friends and family, about bitcoin and and the other things happening in the world, to try and get them to question things. And people are so attached to their view so melbourne, lockdowns, covid mandates, whatever and they'll send you back an article that says xyz that they probably haven't read themselves.
Speaker 1:But yeah they there's, they'll send it to you to prove that, that their view, and that they're holding on to that, and it's like well, again we're back to time and money. How much time are you losing by not changing something, but how much time are you losing just holding on to this view? That's not serving you, which that be applied in many areas of life, but what have any of the people that you found Gave you that response? Um, have they come around to bitcoin or anything else? The waking up to hang on? That's wrong. What else is wrong? Or is it just that slower process?
Speaker 2:I mean a higher level response is quite a simple one, which is that when people fail to course correct, when the information changes, that is a severe lack of intelligence in my mind, and it's, it's, it's just deeply frustrating. It's like, hang on, how can you still Not have any interest in digging deeper into this conversation? Yeah, the hard part is like I just I try not to get emotional, and that's really hard because you get passionate about it right.
Speaker 2:You're like, oh, are you fucking kidding me? You're still banging that drum. Okay, I'm not interested in some ways, just that. The natural bias is that those, those conversations, they disappear because I don't want to have them. Yeah, if you're not going to think the same way that I want to think, then I don't want to hang out with you. So naturally there's like a kind of a self-selection or A self-censorship process that happens that you just go whatever I can't be bothered to to even try and explain yeah.
Speaker 2:But saying that, like, compassion is important and meeting people where they're at's important. So, oh, it depends what day of the week it is. Do you know what I mean?
Speaker 2:Sometimes, you get angry and pissed off. You know I cannot be asked for this person the next time you're like I really should try and explain to them why I think that. But um, I mean bitcoin Particularly. I think the most important thing we can do is to think about what problem does bitcoin solve for someone and so, coming it from like a problem analysis perspective, and what's their biggest day-to-day problem. So, for the, the problem case you're currently talking about is these people that are working crazily hard and you're trying to encourage them to take up more of a digital um position and start leveraging their skills online to create communities and then potentially create financial gains in the future, in the same way that we've played out today, but they're time poor.
Speaker 2:Like they're already working for hours. They've got kids at home. Now you want them to spend an hour or two a day doing this, like you're kidding me. How has anyone got the time to do that?
Speaker 2:Yeah okay, why haven't you got any time? And they'll often be like oh, because I have a job. Okay, and have you got more time now versus 10 years ago? No less time, okay, do you know why that is? And they go oh, because of you know the cost of everything. Okay, so you're having to work harder because of the cost of everything. Okay, that that makes sense. And why is the cost going up? And you can kind of go through the step by step process. I think of like breaking down. Ultimately, someone controls a money printer. They can print as much money as they want when they want. They give it to them their mates first and we get it last.
Speaker 2:And it means that your 80 grand a year buys you less shit than it did 10 years ago, and your rate of pay will never have increased at the rate of inflation, because companies would go bankrupt if they tried to. So that is the problem with money today. What if I was a solution out there, would you use it? Yeah, I'd use it. Okay, have you looked at Bitcoin? And so you don't even talk about Bitcoin until the very end of trying to dissect why costs are going up and how inflation exists. Yeah, that's just one example.
Speaker 2:Yeah, but you know, I mean through my podcast. I was lucky to speak with people who, for example, a shout out to El Sultan Bitcoin. He grew up in Caracas, in Venezuela. Oh, my God he lived through hyperinflation and then see what happens. So there's very different use cases that people need to find a solution for. And it's really just a case of thinking about what's the problem you're trying to solve for someone.
Speaker 1:And I think there's a lot to be said for the fact that in Western countries we going back to the original point time and money. Like I feel like, unless people feel that maximum pain in one of those areas, time being, death or money, being Venezuela, waking up and finding out that a loaf of bread is now $1,000. Like, is that what it's going to take for people who are essentially too comfortable Because there's not enough pain. And I think there's a Tony Robbins this has come up a couple of times with conversations around this stuff. It's. There's a Tony Robbins quote that's the pain of change is less than the pain of staying the same. So if the thought of, you know, still being in this situation in 10, 20 years for someone who's in their 30s or 40s right now, that needs to be more scary than finding two hours a day to either learn or produce content or just start doing something that has you feeling better about your life.
Speaker 2:It gives you hope.
Speaker 1:Yes, exactly. Oh, wow, Awesome, awesome stuff. You've articulated so many things. I think you've covered most things. Your answers to a couple of questions that I normally ask people would probably be quite a powerful thing to hear, even if you've already said them.
Speaker 1:So you're rewinding to, I guess let's say 18-ish after school, because I often make the point you know so many things we didn't learn at school. Money is one of them. What advice would you give yourself around using a voice, speaking up, sharing your opinions, being you, and what advice would you give him about money, let's say, prior to losing your dad, because you were forced into learning a lot that I think most of us don't?
Speaker 2:Well, it's all part of it, to be honest. Oh, what advice would I give the 18-year-old me in relation to money? I guess it would really just to be trying to teach like a mindset, and that mindset would be one of curiosity. So ask questions, don't be afraid to keep asking questions, and alongside that is to then be patient. So it's not helped. You know, the fiat world like patience is just not something it really caters to right. It's not just the consumerist culture that it supports, but also we don't have a lot of time, and so patience is something that is rarely kind of actually used. But with enough curiosity and enough patience, then you'll find yourself in valuable places.
Speaker 2:I wish I'd known that that whole time, because I tried to manufacture success from nothing in two shorter periods of time and then would hurt myself mentally about it. You're not succeeding, you've made mistakes, you're wrong, you're bad, you're not good enough and it's all very unhelpful negative thought processes that ultimately just they're just slowly kind of hamstringing you and you lose the point, you run the risk of harming your long-term growth. And so, yes, be curious and stay patient.
Speaker 1:So to younger Jake that that covered off money and, being you at the same time, I guess, like to the younger Jake that thinks he's not good enough, what would you have said now?
Speaker 2:Back yourself.
Speaker 1:Oh you've literally so many people have said that exact thing, which it's so true. Back for how long it takes, and again to go back to watching your journey and where you've found yourself, and we'll tie up again with Bitcoin Advisor, like less than two years ago, you just started sharing your opinions and your thoughts on Bitcoin and replace Bitcoin with anything you may be interested in or have an interest in, and people are doing it anyway on social media. They just don't do it intentionally, realizing the opportunities that could open up for them. I've got friends who share pictures of their runs every day, or they've got family who my brother in Melbourne is into. He's in his fifties and he's into triathlons and iron man's and I'm like you need to share more about this. But because it's tiring but it's just.
Speaker 1:People are doing it anyway and you don't necessarily have to monetize it, but you can do it from a place of passion. Figure out that that actually means enough to you, that you're already putting time into it, because time and money is all we have. Yeah, it's all we have. You have a choice.
Speaker 2:Time. Energy is kind of the same thing as time in some ways yeah those are the basic ingredients.
Speaker 1:People think time is money. It's not. Time is energy and so is money. And we now have a choice with money. We never used to before. You have a choice on how you spend your time. You now have a choice with what money you use.
Speaker 2:And yeah, Well, I think actually some people would argue they don't have a choice on what they do with their time because they have to work, and they're saying I can't do what I want with my time because I'm spending all this time working. So somehow that's then connected to the money. If you start saving in Bitcoin, over time you will have more time because you have to work less, and that's this kind of like beautiful symbiosis, that kind of happens.
Speaker 2:Oh, we could, we could resonate it for me quickly, Amy, that I should mention. Do you want to wrap it up now?
Speaker 1:I mean, I've got to keep going, by all means Keep going.
Speaker 2:So that story that you mentioned of me talking about the kind of the Bitcoin concierge product should exist. On Daniel's podcast 18 months ago.
Speaker 2:So the the experience that I had using wealth managers. So these are traditional investment houses, in London in this case, but they're all over the world helping high net wealth families to protect their wealth. You will go to a very nice, swanky office not far from the Bank of England in the city or wherever they might be based in the West End of London. You know the secretaries everyone's in suits. You sit down for a complimentary lunch, you get given a piece of paper which is basically a summary of your portfolio and the performance this year and you get this whole presentation as to why they did what they did and how brilliant they are at their job, and you know how amazing you are as customers and thanks very much. That is a very, very high touch.
Speaker 2:Yet traditional wealth management relationship model that doesn't exist in Bitcoin, but a huge amount of wealth sits in the hands of those people and, in my mind, the traditional financial advisor is not doing their job because they're not beating inflation and if you look at the performance of most people's portfolios over the last five years, they're not retaining purchasing power year over year. So I've been in meetings with these managers and I say what are you doing about inflation, and they literally said to me one of them we can't beat inflation. We recommend you buy a two year long government guilt, a UK debt. Essentially that is a three and a half percent per annum return, but because they've got a tax incentive in place, you don't pay any income tax on it, so it's effectively a 7% return. And even that doesn't beat the 9% CPI in the UK, which is also a doctored number, right, it's running in the teens for sure. So these guys aren't doing their job properly.
Speaker 2:But what they have done is they have developed a status quo for relationship management with traditional wealth, and so what I always thought was a good idea was having a very high touch relationship model with people in relation to Bitcoin, and so I actually have my family trust invested in Bitcoin now.
Speaker 2:So I've been through a process of taking a trust, and my brother and sister, my mom and I explained to them why we need it and many conversations, particularly with my siblings, as to why we had to do this, and they were just like no, you're wrong, you're wrong, you're wrong, you're wrong, no. And we got there in the end and shout out to Tati and Rex for letting us do that. But the point being is that I always envisaged the product that I'm now building with Pete. I didn't know exactly what form it was going to take, and I do believe there's a lot of people out there that they're just not willing to trust themselves with these keys and, as a result, there's already a cost of doing business, which is the 1% money manager in the Bank of England or nearby.
Speaker 2:So why wouldn't you also pay someone to help you with Bitcoin? It's not a difficult sell at all and, in my mind as a customer of this, I prefer a 99% upside with a 1% cost. But I know that if I get hit by a bus, my kids get my Bitcoin. I wasn't necessarily looking to turn that into a pitch for the Bitcoin advisor, just more that really resonated about rewinding to that conversation with Daniel and thinking, like I already had this idea. I hadn't got there at this point. So, yes, I would always encourage people to talk online about their experiences, and you've brought something up really interesting there.
Speaker 1:Of anything, because then you said a couple of things there as well. So the first thing was you had me thinking about the online space, the high touch, high net worth business with a premises in the middle of central London with a lovely catered lunch, no doubt, just for one second. Let's just critically think if they just got rid of that premises and that bullshit trying to impress you, well, how much less could they charge their customer? I don't care how much money someone's got Like this for want of a better expression big wank, which is all ego driven, and you see it everywhere.
Speaker 1:But people because it's just the way it's done, whether you're high net worth or not, even if you're someone who's paying into I see a lot of people our age or our age group you're a little bit younger than me, but same bucket of people who are the working middle class, who make up the biggest chunk of society at the moment. The advice now is just keep it really simple. Just invest into an ETF with Vanguard and you get your reliable 8%. It costs you half a percent and you do it yourself and it's fine, but there's still this fee attached because it's online right, but there's a fear that's significantly less because it's online, you don't need the big premises, and for you guys now, like the three of you are all in different places I'm assuming you do most of your meetings like this. The overheads.
Speaker 1:Yeah, everything's digital Starting your newsletter free, digital. The overheads in today's world is so much lower and Jeff Booth talks about this that everything technology reduces the cost of doing business. So for someone who's a high net worth individual, just stop for a minute and think how much cheaper it could be if you didn't rock up to this multimillion dollar piece of real estate in London to have an in-person meeting and I hope that COVID has woken people up to a lot of this stuff. It's the same as the conversation I have with people now. It's like you could go buy a business for a hundred grand or 200 grand or whatever however much you can buy a business for these days. Or you can start writing a newsletter for free and have no overhead. Like it's that conversation, it's just wake up. So, yeah, I completely agree, we could sit here for hours, as Bitcoiners often do, but is there anything else you want to share?
Speaker 2:If I could do something for a moment, I'd love to just turn the table slightly on the conversation and learn a bit more about your journey and like could you explain to me what you think the biggest benefits for you of having a podcast have been?
Speaker 1:Podcast is still pretty early that you will, I think, be episode 10. So you're the double figures Podcast. Specifically, I couldn't give you too much of an answer, other than the light bulb I had was I kind of went into this limbo through COVID times because I just didn't want to be online. I didn't want to be talking to people because people were not in a good space and everything was so heated and divided. It still is.
Speaker 1:But I like to think I've got better at navigating that. I've got a bit more resilience behind me. Now For me being online, well, first of all, I started nearly 10 years ago and I was literally just sharing my reasons for wanting to have a business online because I wanted to travel more. I'm a different person 10 years later, but the benefits to me of sorry, did you ask the question of benefits of being online or benefits of Bitcoin?
Speaker 2:No, you're morphing it into being online, which is just as interesting. I was asking you about the podcast, but you're basically saying it's a little early to say specifically.
Speaker 1:Probably a bit early.
Speaker 2:What is the benefits of being online, what have you personally felt and how does that help the listener out there? I guess realising that you, I don't know the answer to this question either, so I'm just intrigued personally.
Speaker 1:Meaningful work, so unearthing the fact that just by sharing yourself. So I started because I wanted to travel, I wanted to make. I wouldn't say I wanted to make a fucking money, which some people call it Dale on my last episode called it that, but it was. Yeah, I want to earn above average money. Above average money because life ain't cheap and my parents weren't in a situation where they were going to be particularly well off. I've since lost my stepfather and my mum, realising the situation, all the things that millennials, if they haven't had conversations with their parents about money, don't wait until you're forced, like we both have been. But the benefit to me is realising you know An average salary these days online is peanuts. Like you can replace your salary, the average salary, very simply. It's easy. No, but the benefit of being online is just there's. No, there's no real downside to me other than I do miss working in a team. That's the only downside I can find. There is no downs. There's really very few downsides to earning more money, to being completely geographically free and to having the confidence and fulfillment that comes from just sharing yourself.
Speaker 1:And I don't think enough. It comes back to the not good enough thing. I don't think enough people realize that just by existing, having interests, having life experiences makes you of value to lots of other people and we live in a world now where you can actually quantify it, but still people don't wanna get out there. They don't wanna just put themselves out there like you did. And I've got personal friends who have done it, who have gone viral all of a sudden and now they have a full-time career and book deals and it's insane what it can turn into.
Speaker 1:But it doesn't have to be that. It can actually just be having the awareness, the skill sets to turn you into the brand. It goes back to the thing that you said earlier about you are a brand regardless and it's always a contradiction because if you chase the money, you'll make money. There's a ton of ways to make money online, but I think what I love most about my own journey and it's turned into my brand is that just by being a human being. That is the world we now live in, where your unique set of experiences and interest is as a creator, I guess is the better word for it. We live in a creator economy and I think that's where the world is going with education. So my whole thing around learning all the things we didn't learn at school. More and more people are homeschooling. More and more people are building these communities where they can choose what they wanna learn in four hours a day instead of eight, where their child comes home exhausted and yeah.
Speaker 2:Yeah, well, they come home sick.
Speaker 1:Sick, whatever, like it's a very long winded. The podcast specifically, I'll tell you in a year. But I've chosen podcasting because it plays to my strengths, which is what I also coach other people on. Just having conversations is kind of more of my jam than sitting down and doing a structured YouTube video. But there's a ton of ways people can do it.
Speaker 1:I think writing is a great way to start, for sure, but it ultimately very long winded answer meaning having some degree of meaning to the work you do and the opportunities it can open up, even if you don't get paid for that. Content creation is like a public CV which, for you, is 100% vain.
Speaker 2:Yeah, I'd recommend anyone to do it Something that resonated from what you said. That is useful. The energy that you put out in the world, you get back, and no one understands this properly. I'm figuring it out myself. At the same time, there are so many potential customers on the street that is the digital world that you can put out whatever energy you're interested in and feel like and other people will find themselves in touch with you. And I think that's something that doesn't necessarily come into when you look onto YouTube or how to make a million dollars a month on YouTube. They do not talk about this at all. And some social media gurus will look at your social media and they'll be like, oh, you don't get enough engagement, or you don't have enough followers or you're not posting the right pictures.
Speaker 2:And I had an example recently a coach that I'm just entering a three month thing with. She had someone analyze her social media and it was not deemed as good enough and therefore someone didn't sign up for her program. But what they didn't realize is they were comparing it to someone else's program, that she literally makes 10X more money on the backend. They just don't know. And that's because of her energy that she's putting out and people get attracted to her energy and they're willing to spend the money. And she does it in the shadows in some ways.
Speaker 2:Just that's the front end that draws the right kind of character in. Yeah, fascinating. There's always too much rock about, isn't there?
Speaker 1:I think the best way to describe that from a Bitcoin lens is don't trust, verify. And I'm always trying to say this to people about the coaching space, because everything's going online. People are investing in coaches that's the industry I'm mostly in and even therapy. That kind of thing has become so normalized for our generation and we can all do it for each other. Anyone can be a coach. There's actually not a lot of legislation around it. There's governing bodies, not governing bodies. There's gold standard bodies that exist, but that's what there's so many connections with Bitcoin or the ethos around Bitcoin Don't trust, verify.
Speaker 1:I don't give a shit if someone's got two million followers on Twitter. I know of accounts that have got that kind of a following and they're run by teenagers that are broke. They're not making any money. You can. Equally, you can make multiple six, seven, eight figures with no following because, like you say, people are doing it in the shadows. It's more important that they're getting the results than it is that they've got this perfectly curated Instagram feed. I do rant about that quite a bit on my social media.
Speaker 2:I'm just annoying, though. The other thing that you said that I just wanted to touch on is being yourself. There's no doubt, in my mind at least, that the last three or four years has really opened my eyes to like well, what is real, what's not real. And, in particular, I went to a protest in Melbourne. That was a an anti-lockdown protest, and we were there very specifically because we didn't agree with what the government was saying and there was all these retarded rules in place and you know anyway, there was thousands of people there, and that night I watched a video clip on channel seven or whoever it was, saying that hundreds of protesters had collected together and there'd been someone attack a horse or something. There was people with prams, there was families, there was there's a whole community of people that got together and said we disagree with what's going on, and the police kettled them around the Shrine of Remembrance on in the park in Melbourne, and Loz and I were there with our small baby at the time.
Speaker 2:The information that was given to the wider public through the broadcasting networks that night was factually incorrect. There was not hundreds like a hundred people got together and beat up a police horse. There were thousands of people there and that was one of the first times in my life I was like wait, hang on a second. That's literally wrong. What else is wrong? And you know that's a whole different conversation in itself. But to bring it back to having a digital character online and being yourself.
Speaker 2:That is absolutely what I need. I don't need some doctored kind of story of the truth that's clearly serving, you know, financial interests that are completely out of my control. No, thank you. I need someone to tell me what their experience is.
Speaker 2:What do you know that? I don't know. How can I help you get better? How can you help me get better? What can we learn together? These are fundamental questions that help me create friendships and relationships that benefit my life and you're like happy days. Let's do more of this, and it's probably quite a good way to end it, to be honest, but I love what you're doing as a result.
Speaker 1:So thank you. It's proof of work. It's the don't trust, verify and proof of work that I see as a really valuable ethos and concepts to take from Bitcoin, if nothing else because it's money that represents the best kind of human action, whereas at the moment we have this monetary system that just is stealing the human energy and again another rabbit hole we could go down. But, thank you, I appreciate it. I haven't had the tables turned on me like that before, but I agree with all of that. So, yeah, everybody follow Jake. Check out what he's achieved and done with you know, created for himself or manifested for himself. Where can people find you Most active?
Speaker 2:I spend too much time on Twitter. Jake is at Jake BTC Advisor. Or just head straight to our website, which is wwwthebitcoinadvisorcom. That's E-R advisor with an E-R.
Speaker 1:The American version Is it? Is that E-R?
Speaker 2:Yeah, I think that's the English version actually. Yeah, Is it?
Speaker 1:Oh.
Speaker 2:OK, fair enough.
Speaker 1:That's OK then. Thank you so much.
Speaker 2:I've not checked, but that's what I thought.
Speaker 1:Yeah, that'll do. No, my pleasure.
Speaker 2:Amy, thank you for having me on.
Speaker 1:Awesome stuff. Good luck with everything at the new role and, yeah, we'll talk again soon.
Speaker 2:Thank you.
Speaker 1:Hello, my friend, as someone who is not the best at finishing the things they start, Thank you so much for making it to the end of this podcast. I hope you found it helpful. Maybe it piqued your curiosity on something new or even just made you smile for a few seconds. If any of those things apply here, then all my regular tech challenges and talent trims are well worth it to get this to you. If you heard anything at all that you think could help just even one other human being, there's a couple of things you can do that I would really and truly appreciate.
Speaker 1:Firstly, you can follow or subscribe wherever you're listening. On most podcast platforms, this is usually just a case of hitting a follow button or a plus sign on the main show page. This means you'll never miss an episode, which is hopefully a win-win for us both. Secondly, if you're feeling really generous, you can leave me a five-star rating or review wherever you're listening. And lastly, feel free to share an episode with a friend on social media. With any thoughts, feedback, suggestions or even criticism, it's okay, I can take it. Just tag me using the handle at Amy Taylor Says to make sure I see it, and can thank you personally Any or all of these things genuinely mean more human beings see and hear these conversations. So again, thank you for being here and helping me with my mission with Be you, Get Paid to help as many people as possible know themselves, know money and be happy. See you next time.
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